Thomas received his Ph.D. from L.S.U. and is a distinguished instructor in the E.J. Ourso College of Business and the Flores MBA at LSU where he teaches sports marketing, personal branding, and negotiations courses. He also helps students with public speaking and media training. In addition to working with sports teams and athletes, he also works with a variety of organizations on personal branding and professional communication so that they can present themselves and their companies in the most likable way possible.