Born and raised in Baton Rouge, Louisiana, serial entrepreneur Aaron is a man of many talents. After a stellar high school basketball career Aaron played collegiately in California and Kentucky. Aaron’s first business came while still in school. He launched Urban News Warehouse, an online hip-hop focused media outlet and app. He would go on to launch a series of businesses including a video editing company and Nerd-Bendu, a streetwear fashion brand. While experiencing some success, juggling these while still a full-time student-athlete proved to be a challenge to say the least.  

After earning his Bachelor’s Degree in Business Administration, Aaron went on to pursue a career as an educator. For the next seven years Aaron would serve as a teacher, coach, and school administrator impacting youth across Baton Rouge. However, Aaron never lost his desire to build and grow his own business. After a stellar high school coaching career, Aaron had gained a reputation as one of the best young basketball minds in Louisiana. Aaron would combine his love of youth sports and business to begin hosting basketball camps.  

What happened next was one of the most organic stories of vertical integration you will ever hear. Aaron was able to capitalize on the demand for his basketball knowledge through camps. These camps ultimately morphed into the iDeveloped Skills Academy, a multi-faceted recreational youth sports league and enrichment program serving thousands of kids in the Greater Baton Rouge area. As the sports branch of iDeveloped blossomed, so did the demand for quality uniforms and practice gear for participants. After a request from one of the teams, Aaron decided to try his hand at designing and producing uniforms.  

Enter Elite Sports and Apparel, the fastest growing sports apparel and athleisure company in the state of Louisiana. Specializing in team gear but offering products to school uniforms to athleisure apparel, Elite is a one stop shop for schools, sports organizations, businesses, and people who like stylish, comfortable athletic apparel. You will be hard-pressed to walk inside a gymnasium or football stadium without seeing it on the field of play or the stands. With the launch of its first brick and mortar location in 2022, Elite is poised to continue its dynamic growth and be a leader in sports apparel for decades to come.  

Aaron’s latest venture harkens back to his original roots: tech. EZ Ticks, an innovative online event platform and app, is poised to shakeup the online ticketing industry by providing clients with the full suite of services to successfully execute cashless events. 

When Aaron’s not working on his current or future brands, you can find him in a gym or stadium near you his son, Saint.